VIOLET
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Project Overview
Violet is a beauty-products store that offers superior quality and polish.
Its main product stands out for its high-end look and feel, while conveying
a sense of fun. The target market are mid to high income women aged 45 - 60
who appreciate the value of looking good with quality products.
Its main product stands out for its high-end look and feel, while conveying
a sense of fun. The target market are mid to high income women aged 45 - 60
who appreciate the value of looking good with quality products.
Approach
My approach to this is starting with the logo branding, then move to the packaging,
since this was all from scratch, the violet purple is the popped out color, while the rest
of the packaging has a little yellow mixed into the white, yet still looks like it is still
white, but off-white.
since this was all from scratch, the violet purple is the popped out color, while the rest
of the packaging has a little yellow mixed into the white, yet still looks like it is still
white, but off-white.
Category
Branding & Packaging
Branding & Packaging
Personality
Branding
Packaging Rebrand
Logo
Branding
Packaging Rebrand
Logo
Fonts
GT Super Display Bold
Minion Pro
Yu Gothic Bold
GT Super Display Bold
Minion Pro
Yu Gothic Bold
Directors
Bradford Prairie
Bradford Prairie
Completed
2023
2023
