Space boy
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Project Overview
Space Boy is a soda brand specifically tailored to the 8-14 age range, offering traditional
fruit flavors such as lime, cherry and grapefruit. Compared to other mid-range brands that may not be as recognizable, Space Boy provides an enjoyable alternative which combines
the sweetness of flavored sodas with the familiar taste of classic sodas.
fruit flavors such as lime, cherry and grapefruit. Compared to other mid-range brands that may not be as recognizable, Space Boy provides an enjoyable alternative which combines
the sweetness of flavored sodas with the familiar taste of classic sodas.
Approach
A space theme approach was taken for this project. The solution was to inject a conceptual nature to the illustration, so the fruits are doubled as planets with a ring around them as
a decal. Using bright colors, the stars are used to create a pattern with analogous tones
that signals the flavors to the kids.
a decal. Using bright colors, the stars are used to create a pattern with analogous tones
that signals the flavors to the kids.
Category
Beverage Packaging
Beverage Packaging
Personality
Space
Fruit
Soda Brand
Space
Fruit
Soda Brand
Fonts
Santana Bold
Asthenia
Santana Bold
Asthenia
Directors
Sean Bacon
Bradford Prairie
Sean Bacon
Bradford Prairie
Completed
2022
2022
