CARNAGE
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Project Overview
Carnage is a beef jerky brand that targets people who loves super spicy beef, with competitors' being with low to mid-range other spicy branded jerky's - some that are not much to well known. Carnage is flavored with the most spiciest flavors in the world, as Ghost Pepper, Trinidad scorpion, and Carolina Reaper. As similar towards other spicy flavored beef jerky.
Approach
A bladed and chaotic theme approach was taken for this project. The solution was to
inject a fear factor nature to the illustration, so the background for the title name is
made as a scratch of some monster and the illustration on the bottom right to resemble blood. Using bright colors, the streaks and scratch marks are signals that this product
will be dangerous if not prepared to be consumed.
inject a fear factor nature to the illustration, so the background for the title name is
made as a scratch of some monster and the illustration on the bottom right to resemble blood. Using bright colors, the streaks and scratch marks are signals that this product
will be dangerous if not prepared to be consumed.
Category
Typographic Label
Typographic Label
Personality
Spicy
Beef Jerky
Jerky Brand
Spicy
Beef Jerky
Jerky Brand
Fonts
Druk Medium
Druk Medium
Directors
Sean Bacon
Bradford Prairie
Sean Bacon
Bradford Prairie
Completed
2022
2022
